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                              LIVE YOUR LIFE.

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                              Platinum plus

                              For every oops, every uh-oh, every oh no, and life’s stickiest situations.

                              Platinum® Plus-expertly formulated with advanced stain-shield technology for exceptional stain resistance, washability, and incredible scrubbabililty.

                              Stain-Shield technology

                              Provides exceptional stain-resistance and washability for life’s stickiest situations.

                              Extreme hide and stain blocking

                              Delivers one-coat hide in over 700 Dutch Boy® colors and blocks stubborn stains.

                              Paint + Primer

                              Saves you time, so you can get back to life’s most meaningful moments.

                              No Prep, No Prime Formula

                              Allows the paint to be applied to most uncoated surfaces or over sound, non-peeling, previously painted or glossy surfaces, without the need to sand or prime.

                              GREENGUARD® GOLD CERTIFICATION

                              GREENGUARD® certified products are certified to GREENGUARD® standards for low chemical emissions into indoor air during product usage. Learn more about GreenGuard®

                              Performance you expect from a luxury paint

                              at a price you didn’t.

                              Download Brochure

                              Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading
                              super-premium paint

                              *In satin sheen. Superiority ranges from 24%–50%, depending on the sheen selected.

                              PREMIUM COMPETITOR
                              Coffee
                              pLATINUM pLUS sATIN
                              Coffee
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Coffee
                              PREMIUM COMPETITOR
                              Tea
                              pLATINUM pLUS sATIN
                              Tea
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Tea
                              PREMIUM COMPETITOR
                              Wine
                              pLATINUM pLUS sATIN
                              Wine
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Wine
                              PREMIUM COMPETITOR
                              Grape Juice
                              pLATINUM pLUS sATIN
                              Grape Juice
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Grape Juice
                              PREMIUM COMPETITOR
                              Lipstick
                              pLATINUM pLUS sATIN
                              Lipstick
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Lipstick
                              PREMIUM COMPETITOR
                              Crayon
                              pLATINUM pLUS sATIN
                              Crayon
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Crayon
                              PREMIUM COMPETITOR
                              Ketchup
                              pLATINUM pLUS sATIN
                              Ketchup
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Ketchup
                              PREMIUM COMPETITOR
                              Mustard
                              pLATINUM pLUS sATIN
                              Mustard
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Mustard
                              PREMIUM COMPETITOR
                              Pen
                              pLATINUM pLUS sATIN
                              Pen
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Pen
                              PREMIUM COMPETITOR
                              Pencil
                              pLATINUM pLUS sATIN
                              Pencil
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Pencil
                              PREMIUM COMPETITOR
                              Grease
                              pLATINUM pLUS sATIN
                              Grease
                              HIGHER-PRICED SUPER PREMIUM COMPETITOR
                              Grease

                              Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

                              Up to 50% MORE* WASHABLE AND STAIN-RESISTANT than a leading premium paint and as WASHABLE AND STAIN-RESISTANT as a leading super-premium paint

                              *In satin sheen. Superiority ranges from 24%-50%, depending on the sheen selected.

                              • Premium competitor
                              • HIGHER-PRICED Super-Premium COMPETITOR
                              • Coffee Coffee Coffee
                              • Tea Tea Tea
                              • Wine Wine Wine
                              • grapeJuice grapeJuice grapeJuice
                              • Lipstick Lipstick Lipstick
                              • Crayon Crayon Crayon
                              • Ketchup Ketchup Ketchup
                              • Mustard Mustard Mustard
                              • Pen Pen Pen
                              • Pencil Pencil Pencil
                              • Grease Grease Grease

                              Panels demonstrate how each paint performs when rinsed with water (left one-third of panels) versus when wiped with a soft sponge and using a mild household cleaner (right two-thirds of panels). Platinum® Plus outperforms a leading premium paint competitor and is as good as a higher-priced, super-premium paint competitor.

                              One-Coat Color Favorites

                              Platinum® Plus is available in all Dutch Boy Paint colors and more than 740 one-coat hide colors that can be formulated with Platinum Plus interior paint. Additionally, most of the one-coat hide colors are available in Maxbond® exterior too.

                              Experiment with Our Color Visualizer

                              Get Started

                              TRY BEFORE YOU BUY

                              Dutch Boy® all-new Platinum® Plus paint is available in 8 oz. interior color samples - experience the amazing difference for yourself!

                              DON’T FORGET THE FIFTH WALL

                              The all-new Platinum® Plus paint is also available in ceiling paint.

                                                          Application Essentials

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